With all the concerns about kids getting obese through eating too much junk food, it is timely that Ofcom is proposing to restrict advertising of foods with high fat, sugar & salt during children's programmes. So the food industry finds this OTT and is in shock while health bodies feel that the measure is merely pussyfooting. So it is probably the usual attempt by the Government to sit on the fence and to offend nobody but to please nobody either.
It is ironic that this is happening when Burger King asks "are you man enough" for their burgers. So manhood is all about enough fat, sugar and salt? ...and is supermanhood when you manage to look like a spacehopper? If you have not seen the add yet you can click here.
As a father of three teenage boys I hope (and believe) that they will ignore this drivel, but find it sad that some marketing types think up this sort of stuff for young males. At least UK ads have not yet sunk to the level of the level of Arizona's Heart Attack Grill which again uses the "...are you man enough?" theme!
2006-11-17 @ 16:53